ActiveCampaign vs. MarketHero
Looking for a powerful marketing automation tool? MarketHero offers robust email marketing features, while ActiveCampaign excels in automation and personalization. Discover which platform aligns with your business goals and drives better results.
Get hyper-targeted segmentation & personalization with ActiveCampaign
Create complex workflows with a visual automation builder, personalized journeys with conditional logic, customizable triggers, and actions.
Enjoy seamless third-party app integration, dynamic content, and personalized messaging for better engagement.
- Multi-step marketing automation
- Email, site, and campaign tracking
- Advanced segmentation
- Dynamic & predictive content
- A/B/C/D/E testing options
- Next best action suggestions
- AI content creation tools
- Predictive sending with AI
- 250+ professional templates
- Drag-and-drop email designer
- Fully-featured enhanced CRM
- Custom objects & data structures
Why choose ActiveCampaign over MarketHero?
See four reasons why we're the top choice for email, marketing, and sales automation.
Personalize for every customer
ActiveCampaign’s segmentation and personalization tools create highly targeted campaigns, delivering tailored messages to maximize engagement and conversions.
Build automations in minutes
Building an automation is as easy as reading a flowchart (or writing a prompt). Our automation builder is designed to be as easy to use as possible, with AI-powered generative tools, and if you need help, we offer support and detailed tutorials.
Effortlessly share data, insights, & more
Integrate ActiveCampaign with your favorite ecommerce platform to send automated cart abandonment emails and win-back campaigns. Segment your customers based on information like order size or products bought and target the right users with the right message.
Connect your store
MarketHero limits users to one Shopify store. With ActiveCampaign, you can use our direct integration to connect to multiple Shopify stores in just a few clicks (along with BigCommerce, WooCommerce, and Square).
Unlock the power of marketing automation
ActiveCampaign provides extensive segmentation and personalization features, allowing you to create highly targeted campaigns based on customer data and behaviors.
With advanced tagging and lead scoring, you can precisely segment your audience, ensuring relevant content and offers reach the right people at the right time. ActiveCampaign’s dynamic content capabilities further enhance personalization, allowing you to deliver tailored messages and experiences based on individual preferences.
Create advanced, multi-step automations
ActiveCampaign’s conditional wait and dynamic routing enable advanced branching, giving you control over campaign delivery, targeting, and response.
Run more effective campaigns
Do more with ActiveCampaign's advanced segmentation, automation, and personalization features, delivering targeted messaging across every channel and improved customer engagement.
Powerful omnichannel marketing tools
Combine email, SMS, social media, and more for cohesive campaigns. Track all your omnichannel interactions for a consistent marketing strategy that drives results.
Analytics & reporting at your fingertips
ActiveCampaign offers extensive ROI tracking and custom reports, with omnichannel metrics and behavior tracking to understand campaign impact and revenue.
